Cummins & Partners wins Vodafone following pitch

VodafoneVodafone has appointed creative agency Cummins & Partners as its creative agency following a competitive pitch process.

Cummins & Partners beat out McCann Melbourne and JWT for the account, with Whybins\TBWA pulling out of the race earlier.

It is expected that Cummins & Partners will open a Sydney office to service the business.

Vodafone general manager of brand Nilanjan Sarkar said: “We are confident that Cummins&Partners will deliver a strong, differentiated and enduring creative platform for Vodafone’s brand in Australia

“This is an exciting time for the Vodafone brand in Australia following several years where our focus has very much been leveraging the $3 billion we have invested in our network. With the brand’s turnaround journey almost complete, we are now able to focus more on our strengths as a brand and what sets us apart from our competitors.”

Cummins & Partners have signed a four-year contract with the telco and will have full strategic and creative scope across all communications channels.

“Cummins&Partners impressed us with their ability to deliver a strategic, creative idea that can be executed in an engaging way,” said Sarkar. “Most importantly, there’s a great synergy evident between our two teams. We look forward to working together.”

Cummins&Partners managing director Chris Jeffares said: “We are incredibly excited to be working with a world-class brand such as Vodafone. We had great fun pitching for the business, which is always a good sign.

“It is a fascinating time of change in the telecommunications industry – globally and locally – and we look forward to delivering communications solutions that inspire action and drive behavioural change.”

Cummins&Partners will begin working with Vodafone on January 5, 2014.

Cummins & Partners other clients include Specsavers, Dulux, Jeep and Tupperware.

The appointment follows Vodafone naming Loo Fun Chee as chief marketing officer to replace Kim Clarke.


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