Currumbin ad – got your spare pants?
The need for a spare pair of underpants is the idea behind a BCM ad for the Currumbin Wildlife Sanctuary created by agency BCM.
The campaign is to promote the Gold Coast destination’s high ropes adventure course.
Oversized underwear has been handed out to the public as part of the campaign, which also includes radio.
Must have got that idea from us – we were handing out fluro green undies at a Media and Marketing summit a couple of years ago in Melbourne…the idea was that if you were ‘tired of the old duds’ you could use us for media and spend data
🙂
An idea in a retail ad. Rare and hard to achieve.
Great to see them breathing new life into a long time Gold Coast attraction.
Spare undie joke. God help us.
I think I prefer the way Dreamworld put it… “The brown panters”.