News

Currumbin ad – got your spare pants?

The need for a spare pair of underpants is the idea behind a BCM ad for the Currumbin Wildlife Sanctuary created by agency BCM.

The campaign is to promote the Gold Coast destination’s high ropes adventure course.

Oversized underwear has been handed out to the public as part of the campaign, which also includes radio.

Credits:

  • Agency: BCM
  • Client: Currumbin Wildlife Sanctuary
  • Client Contact: David Luxton – General Manger – Sales and Marketing
  • Creative Director: Nick Ikonomou
  • Writer: Andrew Bartlett
  • Art Director: Andy Isles
  • Agency Partner: Kevin Moreland
  • Account Manager: Rebecca Tame
  • Agency Producer: Shane Ford
  • Director: Grant Marshall
  • Executive Producer: Hannah Byrnard
  • Post Production: Cutting Edge
  • Media: BCM
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