Customer-centricity meets AI: The blueprint for deeper connections and growth in 2025

As the year ends, f(v)advisory’s co-founders, Lydia Feely and David Scribner, reflect on the five key customer experience (CX) trends that shaped 2024, offering businesses valuable lessons to carry forward.

From leveraging artificial intelligence (AI) to building deeper customer relationships, these trends highlight the critical role of innovation and responsiveness in driving loyalty and growth.

2024 was the year CX truly evolved from a function to a growth imperative.

Businesses that embraced these trends – especially through AI – positioned themselves for long-term success in a highly competitive market.

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