Consumer loyalty card service Stocard launches customer guarantee
Loyalty card management service Stocard has launched a guarantee that Australian retailers using its product will see an increase in foot traffic as consumers take advantage of smartphone based apps.
Mobile loyalty app Stocard increases in-store foot traffic by up to 21% – so far – with ‘Footfall Guarantee’Stocard’s digital offering is proven to increase foot traffic or your money back
Stocard, the world’s leading mobile loyalty wallet, looks to 2018 as the year to marry ‘bricks and clicks’.
So confident in this combination, the company is offering current and future customers a ‘footfall guarantee’: foot traffic or your money back. Stocard is guaranteeing an incremental lift in sales conversions from its mobile campaigns, as well as footfall. If the threshold of in-store purchases is not met, Stocard is promising to meet them in terms of media make good.
After running hundreds of campaigns for high profile Australian brands such as Country Road, Target and Dan Murphys, Stocard has seen an upsurge in footfall and sales uplifts for almost every single campaign. The results have led a confident Stocard to offer the footfall guarantee, after recognising marketers are demanding more transparency into actual in-store campaign performance.
Radinck van Vollenhoven, Country Manager of Stocard Australia and New Zealand, said, “Businesses need to understand the relationship between digital environments and in-store traffic. The high street is very much still alive and kicking. People still crave human interaction and the familiar environment of a shop, they just expect stores to adapt as humans have and offer more flexibility. Businesses that can make the flow from online to offline as seamless as possible will be rewarded by the consumer.”
Key statistics from various recent data on the rising trend of ROBO (research online, buy offline) has caused waves in the global retail industry. A recent Google study found that 82 per cent of smartphone users consult their phones on purchases before they make them in store[1] and online searches for “near me,” “closest,” and “nearby” have risen 34 times since 2011[2].
Through the free Stocard app, consumers can upload all their loyalty membership cards into a single centralised application. Users can then access the latest offers available from retailers based on their preferences, driving shoppers into physical stores with deals that are relevant and localised. By combining location data and loyalty card usage, Stocard can track in-store purchases which can be linked to determine incremental return on investment (ROI) in a digital to offline setting.
“Physical loyalty cards are in its last throes, though loyalty schemes are still going strong. Loyalty will remain integral in 2018 – it is a powerful concept that continues to evolve with the times. Even with brand switching being easier than ever before, faithful followers are still very much driving consumer spend,” said Radinck.
A recent study found that 95 per cent of marketers surveyed believe loyalty is relevant in today’s world[3]. Consumers agree, with one study finding 90 per cent of Australians own at least one loyalty account[4].
With the recent, long-awaited arrival of global retail giant Amazon into the Australian market, loyalty programs and customer experience are ever more crucial for creating a competitive advantage amongst today’s savvy shoppers. While the general consensus around Amazon’s success seems to only be because of price, this view completely overlooks factors such as convenience, the shopping experience, and most importantly its Prime loyalty scheme which have been essential to its success.
From a Stocard media release
