CX Lavender expands client roster with two new business wins
Full-service independent agency CX Lavender has won two new clients in general practice allied health network, InterHealthcare, and Blue Mountains tourist attraction company, Scenic World.
The agency will work across InterHealthcare’s digital platform development including its customer relationship management and technical programming.
“Finding an agency with both an expert strategic approach and enough technical capability breadth was key in bringing digital transformation work streams together across our network,” said Kylie Wilkinson, brand manager at InterHealthcare.
“CXL has demonstrated both and we are excited by the potential the partnership presents.”
Appointed to provide digital customer experience and development services, the agency will also support Scenic World’s evolving customer promotion and planning, as well as its growing commerce needs.
Axel Moline, head of marketing at Scenic World, said: “Our global audience expects us to deliver a world-class digital customer experience.
“To achieve that consistently, we needed a partner with world-class CX expertise, and we’ve found this in the CXL team.”
CX Lavender’s CEO, Adam Washington, said of the appointments: “At CX Lavender, we’ve continued our deliberate investment in data science and technical development to ensure we can deliver accountable end-to-end growth for our clients, and it’s great to see the market continuing to respond as we welcome our two new client partners today.”
InterHealthcare and Scenic World join CX Lavender’s growing client roster, which also includes the creative account of recently won headspace and digital account of BlueScope Australia.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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