CX Lavender launches tech company CXTX to help improve in-house marketing
Independent creative agency CX Lavender has launched a technology company, CXTX, with the aim of improving in-house marketing.
CXTX, which operates as a stand alone business seperate to CX Lavender, has already released its first product no_code, a software tool which enables marketers and brands to produce digital marketing content in-house.
Will Lavender, Founder, CX Lavender; Clint Bauer, Chief Technology Officer, CXTX;
Donald Martinez, Technical Director, CXTX
No_code doesn’t require any coding and creates EDMs using a drag and drop interface.
The software aims to help marketers and brands create better experiences and digital content in-house.
Within the next six months, CXTX will offer its clients the ability to create EDMs, digital display ads, outdoor ads and end-to-end campaign management.
Clint Bauer, CX Lavender’s and CXTX’s head of technology and engineering, told Mumbrella the software doesn’t compete in the marketing automation space, instead it can be integrated with marketing automation platforms, like Salesforce, for data purposes.
CXTX’s no_code’s EDM offering
Bauer said CXTX is designed to “enable people to be faster digital marketers” and create digital communications without compromising brand quality.
“The purpose of CXTX is to bridge the divide between complex technology and marketing. Our focus as a company is to develop powerful, simple-to-use technologies that enable marketers to create agency-quality digital communication in-house.
“No_code is designed from a marketer’s point of view and seamlessly brings the craft and skill of a specialist agency in-house through automated, intelligent software,” he added.
Will Lavender, founder and chairman at CX Lavender, added: “There is a growing demand from clients for efficiency and moving their marketing efforts in-house. While marketers are itching for self-reliance, many currently lack the skills to bridge the gap between concept and final outcome – and that’s where CXTX can help.”
CXTX’s no_code is currently working with one financial client.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Very clever.
No doubt CX Lavender is preparing for an exit. All the right signals.
This will jump their multiple from x6-7 to x9-10, easily, with the right M&A advisor…
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