D&AD launch 2017 Professional Awards

D&AD has opened entries for the 2017 Professional Awards with a campaign featuring the mums of some of the world’s creatives.


The announcement:

The D&AD Professional Awards 2017 are open for entries. Winning a Pencil is often the highlight of a creative career, so D&AD wanted to take a look at the people behind the campaigns and find out what it really means to those who win. All done through the eyes of those that know them best – their mums. So they sent a film crew around the world to capture the stories only a mother could tell.

Watch the film here: https://youtu.be/_ebbxzWvU4o

This is the second year that D&AD has worked with Lucky Generals and Danny Brooke-Taylor, co-founder of Lucky Generals talked about the inspiration behind the campaign: “Your mum. No-one’s prouder of you than her. And imagine how proud she’d be if you won a Pencil.”

Creatives whose mum’s are featured:

  • Ali Ali – Director, Sonny London

  • Joanna Monteiro – Chief Creative Officer, FCB Brasil

  • Jose María Piera – Executive Vice President, *S,C,P,F…

  • José María Roca de Viñals – Chief Creative Officer, DDB Spain

  • John Allison – Head of 4Creative

  • Lisa Smith – Head of Design, Wolff Olins NY

  • Luiz Sanches – Partner and Chief Creative Officer, AlmapBBDO

  • Rebecca Williams – Design Director, Turner Duckworth

  • Sally Campbell – Founding Partner, Somesuch

  • Toni Segarra – Creative Director, *S,C,P,F…

Source: D&AD


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.