D&AD launch 2017 Professional Awards
D&AD has opened entries for the 2017 Professional Awards with a campaign featuring the mums of some of the world’s creatives.
The announcement:
The D&AD Professional Awards 2017 are open for entries. Winning a Pencil is often the highlight of a creative career, so D&AD wanted to take a look at the people behind the campaigns and find out what it really means to those who win. All done through the eyes of those that know them best – their mums. So they sent a film crew around the world to capture the stories only a mother could tell.
Watch the film here: https://youtu.be/_ebbxzWvU4o
This is the second year that D&AD has worked with Lucky Generals and Danny Brooke-Taylor, co-founder of Lucky Generals talked about the inspiration behind the campaign: “Your mum. No-one’s prouder of you than her. And imagine how proud she’d be if you won a Pencil.”
Creatives whose mum’s are featured:
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Ali Ali – Director, Sonny London
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Joanna Monteiro – Chief Creative Officer, FCB Brasil
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Jose María Piera – Executive Vice President, *S,C,P,F…
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José María Roca de Viñals – Chief Creative Officer, DDB Spain
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John Allison – Head of 4Creative
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Lisa Smith – Head of Design, Wolff Olins NY
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Luiz Sanches – Partner and Chief Creative Officer, AlmapBBDO
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Rebecca Williams – Design Director, Turner Duckworth
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Sally Campbell – Founding Partner, Somesuch
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Toni Segarra – Creative Director, *S,C,P,F…
Source: D&AD
