Dad-to-be car enthusiast ad wins Supercheap Auto comp for budding Southern Cross creative

A dad-to-be who pops into a Supercheap Auto store on his way to hospital with his pregnant wife has been voted the winner of the brand’s ‘Bathurst Big Break’ competition for aspiring filmmakers and advertising creatives.

https://youtu.be/tcAoeDRapSs

The ad, created by Southern Cross Austereo producer David Smyth, received more than 19,000 votes from the public to take first spot and aired at the Bathurst 1000 event yesterday, which is sponsored by Supercheap Auto, and on Channel 10 which broadcast the race.

Smyth, who works on SCA’s Star FM and 2GZ stations in Orange, also walked off with $40,000 cash.