Dad-to-be car enthusiast ad wins Supercheap Auto comp for budding Southern Cross creative

A dad-to-be who pops into a Supercheap Auto store on his way to hospital with his pregnant wife has been voted the winner of the brand’s ‘Bathurst Big Break’ competition for aspiring filmmakers and advertising creatives.

The ad, created by Southern Cross Austereo producer David Smyth, received more than 19,000 votes from the public to take first spot and aired at the Bathurst 1000 event yesterday, which is sponsored by Supercheap Auto, and on Channel 10 which broadcast the race.

Smyth, who works on SCA’s Star FM and 2GZ stations in Orange, also walked off with $40,000 cash.

David Smyth

David Smyth

The competition tasked entrants with creating a 30-second television ad reflecting their perception of the Supercheap Auto brand and their passion for motoring.

The winning entry, one of 10 shortlisted finalists out of more than 350 entries, shows the man browsing the store while on the telephone to the hospital telling them his pregnant wife is outside the store about to give birth and ends with the phone operator asking him “is this her first child?” to which the man replies “no, this is her husband”.

Supercheap Auto marketing manager David Bauer said: “We love this time of year when we’re inundated with funny, creative and imaginative video’s that deserve to have a wide audience.”

The entries from the other nine finalists:


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