Daily Mail Australia to introduce paywall
Daily Mail Australia has this week announced it is launching a “partial” paywall which it says will “deliver premium content”.
Starting from the end of October, the new Mail+ partial paywall will roll out to all Australia users of the website who will be able to access “daily premium stories and a ‘Best of the Mail’ weekly newsletter” for $1.99 a month.
Editor Felicity Hetherington said the new subscription service is a measure to future-proof Daily Mail Australia and will cover high quality content of most interest to readers.
“It’s no secret that it’s a difficult time in the industry both here and overseas, but we have invested in our team to deliver the type of premium content that we believe our readers will really enjoy,” Hetherington said.
“We will of course continue to deliver the free content that our millions of readers turn to every day.”
Felicity Hetherington
Daily Mail Australia Managing Director Lachlan Heywood added: “Ten years after launching, we are continuing to fine-tune our offering for readers.”
“The beauty of Mail+ is that it will complement what we do, not replace it. Our most engaged readers will get more of what they want while hundreds of stories will still be available for free.”
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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Great, now I’ll have to show my wife how to add a domain to the blocked javascript sites list on her phone.
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