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Daily online newspaper launches in Adelaide

The Fairfax-affiliated Independent Weekly has launched a daily online-only newspaper in Adelaide.  

Previously the publisher had produced a daily html email with around 20,000 subscribers, but has now switched to a platform from technology firm Realview designed to mimic the newspaper experience. Adelaide’s only print daily is the Adelaide Advertiser, owned by News Ltd.

Indaily is closer to a newspaper feel in terms of layout, although the ads have the same rich media capabilities of a web site, and the publication can also include video.

The five-year-old Independent Weekly is owned by Solstice Media and is a member of Fairfax Digital’s regional network. It also contains some Fairfax content.

MD Paul Hamra said: “What subscribers now receive is aesthetically akin to the print addition, but with all the immediacy, interactivity and response provoking mechanisms that make web environments so powerful.”

The Realview platform is also being trialled as part of the new Audit Bureaux of Australia’s Web Audit Service.

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