Daily Telegraph grabs ninth place in Nielsen news rankings as builds on lead position

News Corp’s The Daily Telegraph has climbed into the top ten news sites according to the Nielsen Digital Ratings (Monthly) for February, after growing its unique audience month-on-month by 15%.

For February, the tabloid reported an audience of 2.353m, up from January’s audience of 1.722m, to claim 9th spot on the rankings. held onto its top spot, growing the distance between itself and its nearest competitor, with month-on-month audience growth of 6%.

The News Corp property posted a February audience of 5.669m, up from 5.352m in January well ahead of’s February audience of 4.574m. was up 3% from its January audience of 4.421m.

Fairfax Media’s remained in third position with February unique audience of 4.283m, up 6% from January’s audience of 4.341m.

ABC News websites saw its audience drop by 6% in February from 4.341m in January to 4.077m in February.

Daily Mail Australia rounded out the top five with a February audience of 2.927m, down 7% from January’s audience of 3.154m.

The Guardian saw its audience drop by 1% from 2.710m in January to 2.685m in February while Yahoo7 news websites saw its audience decline by 6% from 2.614m to 2.462m.

The Age grabbed eighth place with an audience boost of 4% from 2.402m to 2.381m while News Corp’s Herald Sun rounded out the top 10 with a February audience of 2.238m, down 3% from January’s 2.307m.

Outside of the top 10 was the BBC with a February audience of 2.234m, down 7% on its January audience of 2.402m.

The Huffington Post grew its audience of 0.6% from 2.025m in January to 2.038m in February while Buzzfeed saw its audience drop by -13.5% from 1.8567m in January to 1.606m.

News Corp’s The Australian was up 16.1% from 1.140m in January to 1.324m in February while  The Courier Mail was up 10.4% from 1.538m in January to 1.698m.

Mamamia posted month-on-month growth of 9.1% up from 1.084m in January to 1.183 in February.

The New Daily grew its audience by 32.3% from 903,000 in January to 1.195m in February while Mashable posted a decline of 16.9% from 527,000 in January.

The February results for the Nielsen Digital Ratings (Monthly) mark the one year anniversary of the digital audience measurement currency which fused together audiences across desktop and mobile devices for the first time and replaces the Nielsen Online Ratings.

According to the audience measurement, desktop audiences have grown 1% year-on-year from 17,951 in February last year to 18,065 this February.

On smartphone, audiences grew by 5% from 13,803 to 13,170 while smartphone audiences have grown 1% from 7,619 to 7,580.


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