Daily Telegraph grabs ninth place in Nielsen news rankings as News.com.au builds on lead position
News Corp’s The Daily Telegraph has climbed into the top ten news sites according to the Nielsen Digital Ratings (Monthly) for February, after growing its unique audience month-on-month by 15%.
For February, the tabloid reported an audience of 2.353m, up from January’s audience of 1.722m, to claim 9th spot on the rankings.
News.com.au held onto its top spot, growing the distance between itself and its nearest competitor, with month-on-month audience growth of 6%.
The News Corp property posted a February audience of 5.669m, up from 5.352m in January well ahead of Nine.com.au’s February audience of 4.574m.
Nine.com.au was up 3% from its January audience of 4.421m.
Fairfax Media’s SMH.com.au remained in third position with February unique audience of 4.283m, up 6% from January’s audience of 4.341m.
ABC News websites saw its audience drop by 6% in February from 4.341m in January to 4.077m in February.
Daily Mail Australia rounded out the top five with a February audience of 2.927m, down 7% from January’s audience of 3.154m.
The Guardian saw its audience drop by 1% from 2.710m in January to 2.685m in February while Yahoo7 news websites saw its audience decline by 6% from 2.614m to 2.462m.
The Age grabbed eighth place with an audience boost of 4% from 2.402m to 2.381m while News Corp’s Herald Sun rounded out the top 10 with a February audience of 2.238m, down 3% from January’s 2.307m.
Outside of the top 10 was the BBC with a February audience of 2.234m, down 7% on its January audience of 2.402m.
The Huffington Post grew its audience of 0.6% from 2.025m in January to 2.038m in February while Buzzfeed saw its audience drop by -13.5% from 1.8567m in January to 1.606m.
News Corp’s The Australian was up 16.1% from 1.140m in January to 1.324m in February while The Courier Mail was up 10.4% from 1.538m in January to 1.698m.
Mamamia posted month-on-month growth of 9.1% up from 1.084m in January to 1.183 in February.
The New Daily grew its audience by 32.3% from 903,000 in January to 1.195m in February while Mashable posted a decline of 16.9% from 527,000 in January.
According to the audience measurement, desktop audiences have grown 1% year-on-year from 17,951 in February last year to 18,065 this February.
On smartphone, audiences grew by 5% from 13,803 to 13,170 while smartphone audiences have grown 1% from 7,619 to 7,580.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
I’m sure someone cares about these metrics, but who? I mean: if they mattered the comparison would be with Google and FB, not with some redundant idea of media performance.
User ID not verified.
Hi Numbers – what a ridiculous comparison. Google and Facebook are primarily performance buys as opposed to display, hence they operate in two very different categories of media.
Good day!
User ID not verified.
Well bugger me Numbers.
I didn’t realise that Google and Facebook are news sites. Who’d have thunk that?
Or did you just not bother to read the headline and the article?
User ID not verified.