Dan Murphy’s and BWS appoint Atomic 212 to performance media account

Independent media agency Atomic 212 has won the performance media buying accounts for both Dan Murphy’s and BWS.

The agency has handled the liquor retailers’ SEO since 2019, but the expanded remit to SEM activity comes after a competitive pitch, and is effective immediately.

The brands become part of a client roster that also includes Bupa, Northern Territory Government, and Hort Innovation, serviced from Atomic 212’s offices in Sydney, Melbourne, Brisbane, and Darwin.