Dan Murphy’s celebrates founder’s Christmas spirit via Thinkerbell

Kalila Welch

December 7, 2022 9:05

Endeavour Group’s Dan Murphy’s and Thinkerbell have launched the latest iteration of their brand campaign, sharing a festive story from the life of the liquor retailer’s founder, Daniel Francis Murphy.

Murphy’s legacy of providing the best price possible, having once been quoted as saying “Christmas spirit need not be expensive”, is highlighted in a festive scene that sees a woman show up to a Dan Murphy’s store on Christmas eve, just moments after closing time.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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