Dannii Minogue is latest celebrity face to appear for Target as its focus turns to summer

December 10, 2015 12:09

Target has moved into summer mode with its latest fashion campaign fronted by Dannii Minogue just three weeks after launching its Christmas push starring Jessica Mauboy.

https://www.youtube.com/watch?v=CkY3S_2Yvdk

The new ad for the retailer uses Minogue’s duet with her sister Kylie 100 Degrees, and starts with the word ‘Summer’, and features a variety of its summer fashions.

Target has picked up praise in recent weeks for featuring a wide variety of models of different sizes and ages in its catalogues.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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