Dannii Minogue is latest celebrity face to appear for Target as its focus turns to summer

Target has moved into summer mode with its latest fashion campaign fronted by Dannii Minogue just three weeks after launching its Christmas push starring Jessica Mauboy.

The new ad for the retailer uses Minogue’s duet with her sister Kylie 100 Degrees, and starts with the word ‘Summer’, and features a variety of its summer fashions.

Target has picked up praise in recent weeks for featuring a wide variety of models of different sizes and ages in its catalogues.

The ad features a range of Target’s summer female fashions. Target’s agency of record is AJF Partnership.


Creative Agency: AJF Partnership

Media Agency: UM


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