Dannii Minogue is latest celebrity face to appear for Target as its focus turns to summer

Target has moved into summer mode with its latest fashion campaign fronted by Dannii Minogue just three weeks after launching its Christmas push starring Jessica Mauboy.

https://www.youtube.com/watch?v=CkY3S_2Yvdk

The new ad for the retailer uses Minogue’s duet with her sister Kylie 100 Degrees, and starts with the word ‘Summer’, and features a variety of its summer fashions.

Target has picked up praise in recent weeks for featuring a wide variety of models of different sizes and ages in its catalogues.

The ad features a range of Target’s summer female fashions. Target’s agency of record is AJF Partnership.

Credits:

Creative Agency: AJF Partnership

Media Agency: UM

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

topics AJF Partnership Dannii Minogue fashion Kylie Minogue Target

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Comments: 2

Sleepy 11 Dec 15

Really really really boring.

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cathy 21 Dec 15

Who else appears with danni in commercisl

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