Dare says a Dare fix won’t fix mental health issues with R U OK?
Dare Iced Coffee has partnered with Australian harm prevention charity R U OK? to feature a R U OK? message on limited editions of the coffee brand.
The partnership will feature in the lead up to R U OK? day on 9 September.
Dare has partnered with R U OK?
Dare Iced Coffee brand manager, Anne Scott, said: “R U OK? is about encouraging life-changing conversations and creating a more connected world, and during these incredibly challenging times, these conversations are more important than ever.
“Dare is the leading iced coffee brand in Australia and we have the opportunity to reach millions of Australians and remind them to check in on their friends, family and colleagues who may be struggling. Dare’s always been known for saying ‘A Dare fix’ll fix it’, but the truth is, a Dare fix can’t fix many of life’s challenges. Thankfully, a conversation could.”
R U OK? CEO Katherine Newton said: “This year we’re asking Australians to consider how the people in their world are really going. This partnership enables us to get this message into the hands of even more Australians along with our guidance on how to keep the conversation going if someone says, “No, I’m not OK”.
“We all go through life’s ups and downs and the support of family and friends can make a huge difference when we face challenges. We want people to ask early and often, and not wait until someone is visibly distressed.”
As part of the partnership, Dare will have R U OK? content across its social channels, online video content and sponsorships with football clubs including St Kilda and Canberra Raiders.
The Dare team is also featuring on SEN radio with a 15-week podcast series titled ‘The Conversations That Could’, where host Dermott Brereton sits down with guests from across the sporting landscape talking about mental health.
Earlier this year Dare released a campaign via Hardhat.
