Darwinian ad ideas

Tim Burrowes

November 1, 2009 7:05

Sometimes you don’t need a big budget to create a memorable campaign – just a nice idea, as these ads for ABC1’s coming series on Charles Darwin demonstrate.

They offer up an homage to the Darwin Awards, which celebrate people who remove themselves form the gene pool through their own acts of stupidity.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Jason C 2 Nov 09

Really, the homage is to Napoleon Dynamite http://www.imdb.com/title/tt0374900/

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Jay 2 Nov 09

These are great.

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Tony Richardson 3 Nov 09

They are great.

Just a bit of a pity that so much of the Napolean Dynamite concept was harnessed: jokes, performance, cinematic style …

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