Dasher gets lost in Australia in Telstra’s ‘Hello Christmas’ campaign
This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series.
Telstra has launched its ‘Hello Christmas’ campaign, which finds Dasher the reindeer lost in suburban Australia, before being guided home with the help of a Telstra payphone.
The charming advert was created in collaboration with The Monkeys, part of Accenture Song, and directed Glendyn Ivin at Exit.
“We wanted to rise above the retail noise in the market at this time of year, especially in our category, with a big brand statement for Telstra,” said the telco’s CMO Brent Smart.
“We created a uniquely Australian Christmas story with a unique role for the Telstra brand. I want to especially pay tribute to The Monkeys for a great piece of work, what a way to go out on the brand.”
The Monkeys’ chief creative officer Ant Keogh adds: “We’ve loved bringing Dasher and this campaign to life, and we know Aussies will love it as much as we do.”
CREDITS
Client: Telstra
Chief Marketing Officer: Brent Smart
Head of Creative Excellence: Anna Jackson
Head of Brand & Network Marketing: Alita McMenamin
Senior Brand Specialist: Maria Rizzo
Senior Marketing Specialist: Stephanie Fredericks
Principle Media Sponsorships, Awards & Experiential: Genelle Sharples
Robbie Aoukar (senior media specialist)
Deeptha Chugh (senior media specialist)
Creative Agency: The Monkeys, part of Accenture Song
The Monkeys Group CEO & Accenture Song ANZ President: Mark Green
The Monkeys & Accenture Song Managing Director: Matt Michael
Chief Creative Officer: Ant Keogh
National Head of Production: Romanca Mundrea
Head of Production: Penny Brown
Chief Client Officer: Belinda Drew
Managing Director Strategy: Milla McPhee
Senior Strategist: Brona Kilkelly
Creative Director: Hugh Gurney
Creative Director: Connor Beaver
Art Director: Emmalie Narathipakorn
Senior Designer: Stephen Leupen
Group Business Director: Amanda Porritt
Senior Business Director: Alex Austin
Business Executive: Georgia Wong
Senior Broadcast Producer: Jade Rodriguez
Senior Integrated Producer: Henry Welch
Production Company – Exit Films
Director – Glendyn Ivin
EP – Leah Churchill Brown
Producer – Alice Grant
DOP – Germaine McMicking
Offline Edit – The Editors
EP – Nicoletta Rousianos
Producer – Charlotte Griffiths
Casting – Nick Hammond Casting
Editor – Shannon Michaelas
Post Production – ALT VFX
VFX Supervisor – Dave Edwards
Producer – Martina Joison
Music – “Oh Christmas” Zeffirelli
Audio Post – SqueakE Clean
Sound Engineer – Paul Le Couteur
EP – Ceri Davies
Photographer – Toby Burrows
Retouching – Electric Art
OMD
Helen Guard (Head of Telstra)
Ally Chin (Business Director)
Kirsty Harley-Miers (Account Director)
Nathan Jereb (Account Manager)
Anna Rudd (Group Investment Director)
Pretty Likhitlersuang (Investment Director)
Nicole Torossian (Investment Manager)
Geoffrey Dunlap (Activation Director)
Eider Ayestaran (Account Director)
Delaney Lang-Lemckert (Account Manager)
Hannah Robertson (Account Director)
Ruby Niarros (Senior Account Manager)
Stuart Robinson (Account Manager)
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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Where is the street location for this wonderful ad? I have only seen it on TV.
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Congratulations… brilliant ad. Makes you feel the spirit of Christmas. ⛄😁🎄
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