Dating site Match.com rebrands with animated TV ad

Tim Burrowes

February 10, 2010 11:32

Dating website Match.com has undergone a rebrand led by an animated TV ad featuring characters designed to appeal to different types of consumers.

The campaign, created by US Sydney, has scraped the old tagline “Make love happen”, for “Where you found me”.

The TV ad centres around two characters – a pea and a carrot – who are destined to be together but keep missing each other.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Advertising TV ad US Sydney

5 COMMENTS

The Dr 10 Feb 10

I’m a chip

User ID not verified.

The Internetz 10 Feb 10

Do you have a fish The Dr?

😛

User ID not verified.

lil ms perfect 10 Feb 10

Is this ad aimed at teenagers?
Also who wants a constant reminder that everyone else has a partner…..

User ID not verified.

Oh so ronery 10 Feb 10

I thought it was an apple. Makes more sense now I know it was a massive pea… Cute.

User ID not verified.

Zac Martin 10 Feb 10

I too thought it was an apple. Confused until I read the description.

User ID not verified.

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Dating site Match.com rebrands with animated TV ad

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