REA takes Attenborough-style approach to life at home
REA Real Estate has ventured into online video content marketing with a series of videos featuring an actor playing BBC naturalist David Attenborough.
The ‘Life at Home’ campaign shows ‘Attenborough’ examining the lives of young people who live with their parents and identifies three distinct species: the ‘Mumma’s Boyous Dependus’ (mummy’s boy) ‘Video Gameth Addictuth’ (video game addict) and Footwearus Collectum, (shoe obsessive).
The ads filmed and scriped by Guerilla Creative, promote property site realestate.com.au as a destination for young people looking to move out of home by renting or sharing a place away from their parents.
Who are these ads targeting?
I can’t see these resonating with either parents or 20-somethings.
I want those 3 minutes of my life back.
Funny
Won’t comment on the creative, but would be really interested to hear about their distribution strategy as they’ve obviously made an investment in content.