David Droga: Advertising has gone Hollywood

The ad industry has “gone Hollywood” and lost sight of the fact that the best advertising ideas come from everyday life, David Droga has warned.

Speaking in a video interview with Cannes Lions TV uploaded this week, the Australian-born founder of Droga 5 said: “The best ideas really are grounded in the everyday. And I think as an industry we’ve got so obsessed, we’ve gone so Hollywood that we got removed from the everyday.”

He added: “The most inspiriing things out there, the actual idea is really simple. I’m not afraid of the obvious.”

The video interview also featured Craig Davis, co-chairman of Publicis Mojo. He said: “People need to remain constantly, insatiably curious.”

Both men have been presidents of Cannes Lions juries.


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