David Droga: Advertising has gone Hollywood

The ad industry has “gone Hollywood” and lost sight of the fact that the best advertising ideas come from everyday life, David Droga has warned.

Speaking in a video interview with Cannes Lions TV uploaded this week, the Australian-born founder of Droga 5 said: “The best ideas really are grounded in the everyday. And I think as an industry we’ve got so obsessed, we’ve gone so Hollywood that we got removed from the everyday.”

He added: “The most inspiriing things out there, the actual idea is really simple. I’m not afraid of the obvious.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.