David Jones dumps M&C Saatchi for Whybin TBWA

DJRetail chain David Jones has appointed Whybin TBWA to head its creative after a competitive pitch process.

The appointment sees M&C Saatchi lose one of its biggest and most high profile accounts which it has held since 2010.

A spokeswoman for David Jones said in a statement: “Following a thorough three month tender process David Jones has appointed award winning  agency Whybin TBWA as its creative and strategic marketing agency commencing 1 September 2013.”

“Whybin TBWA will be providing David Jones with fully integrated marketing services including marketing strategy, planning, creative and production.  David Jones appreciates and values the three years of support provided by M&C Saatchi and is looking forward to a new approach with one of Australia’s most highly regarded agencies,” she said.

Tom Dery, M&C Saatchi worldwide chairman said, “Given the number of management changes at David Jones since M&C Saatchi were appointed to the account more than three years ago, (including 3 marketing directors and 2 managing directors), it is not surprising that this contract would not be renewed on its expiry.

“We would have liked a contract renewal, but understand the David Jones decision not to do so.”

It is has been a difficult year for M&C Saatchi which has also seen redundancies and the loss of other high profile accounts such as Dick Smith electronics.

Nic Christensen 


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