David Jones launches retail media department Amplify

David Jones has joined the retail media swell and launched a stand alone retail media department, giving advertisers access to more than 475 instore formats, 102 digital formats and 70 print and digital editorial formats.

David Jones Amplify is “designed to be Australia’s number one media ecosystem targeting the premium shopper”, and marks the first time the 185-year-old department store giant has entered the Australian retail media market.