David Jones launches retail media department Amplify
David Jones has joined the retail media swell and launched a stand alone retail media department, giving advertisers access to more than 475 instore formats, 102 digital formats and 70 print and digital editorial formats.
David Jones Amplify is “designed to be Australia’s number one media ecosystem targeting the premium shopper”, and marks the first time the 185-year-old department store giant has entered the Australian retail media market.
“David Jones Amplify can showcase your brand like no other,” said David Jones Chief Marketing Officer James Holloman.
“With David Jones Amplify, we can help brands increase customer spend and acquire new customers. This is a true partnership. We want to partner with brands to achieve their marketing objectives.
“David Jones Amplify is designed to put supplier needs first; a destination for partner growth. It will showcase the real power of our media assets across our marketing properties, both in our physical and digital stores.
“Additionally, leveraging first party data to advertise to targeted premium audiences on the open web. David Jones Amplify will give our current brand partners and other highly curated advertisers access to customers that no other retailer or media outlet can.”
David Jones has partnered with Sonder to audit and value all of its 30,000 annual media placements across point-of-sale, solus emails, window displays, JONES magazine, pop ups, website and digital screens.
Amplify will be backed by sophisticated data analytics, so that advertisers can track their spend.
“Our vision is to be the destination that inspires, with experiences and services like no other. We will continue to drive Australia’s premium shopping experience in store and online and so will curate advertising that complements the David Jones brand,” said Holloman.
Jonathan Hopkins, founding partner at Sonder, adds: “Having worked with most of the country’s leading retail media organisations, we can safely say David Jones’s new retail media offering Amplify, is one of the most exciting and significant media launches of the year.
“We have been very impressed with the foundations put in place to ensure Amplify’s success. The team understand supplier and advertiser needs and have set up their media channels to deliver on those needs”.
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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