David Jones marketer Sacha Laing resigns after 13 years with company


Sacha Laing

David Jones marketer Sacha Laing has resigned, with the retail company restructuring to combine the marketing role with innovation which the company says will enable it to “leverage its management structure and resources and deliver a fully integrated and seamless customer interface”.

Former head of David Jones’ Omni Channel Retailing capabilities David Robinson takes on the new role of group executive – marketing, financial services & customer innovation.

David Jones CEO and managing director Paul Zahra said in a statement: “We wish Sacha all the best in his future endeavours and thank him for his contribution.

Laing, who initially joined the company as a group planning manager in 2000, had been in the role for two years.

“David Robinson has worked with David Jones for 14 years and has a detailed understanding of our business. He headed the implementation of the David Jones American Express card program from an operational perspective and has worked closely with our Marketing team across all sales channels as part of our Omni Channel Retail strategy.”

David Jones launched its Autumn/Winter campaign earlier this week, the first work from Whybin/TBWA since it won the account in September from M&C Saatchi.


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