David Stretch steps down as Edge MD

Branding and creative supremo David Stretch is stepping down as managing director of Edge after more than 14 years.

Nicole Gardner, currently the agency’s general manager, will replace him, effective immediately.

David Stretch, outgoing MD of Edge.

David Stretch is out as MD of Edge.

“I’m delighted to see Nicole step into the managing director role,” Stretch said.

“Nicole is hugely talented and the perfect person to lead the agency. As GM, Nic has been instrumental in building strong relationships with our clients and is highly regarded by them and everyone at Edge and the wider industry.”

Stretch will step back into a role as non-executive director, with a focus on strategic partnerships. He will also work in an advisory role for several tech and start-up businesses.

Of the appointment, Gardner said: “It’s a privilege to take on leadership of Edge. I’m excited by the opportunity to continue to nurture the team, grow the business and work closely with our clients to deliver hard working creative solutions.”

Nicole Gardner, new MD of Edge.

Nicole Gardner is in.

She joined the agency almost five years ago after an extended period of consulting independently on brand and communications campaigns.

The news follows the recent appointment of Lisa Blackshaw as media director. She joined from Noisy Beast.


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