Tribal DDB manager moves to Publicis in agency CEO position

Publicis Groupe’s digital agency Digitas, and digital commerce company Balance, has nabbed Tribal DDB’s national managing director as its new CEO.

Davy Rennie will oversee both businesses, leading their strategy, creative, data, media and technology offerings.

He joins after over six years at DDB Group – the past five spent as Tribal DDB’s national MD – and has over 20 years experience at WhiteGREY and Deloitte Digital, among other agencies.

“I am absolutely thrilled to be joining Publicis Groupe and leading both Digitas and Balance into the experience era,” Rennie said of his appointment.

“Both organisations have continued to create effective customer experiences, driving genuine growth and nurturing rich cultures and creative excellence. I’m also excited about the opportunity to work with the agency businesses and talented teams across the entire Groupe.”

Michael Rebelo, CEO of Publicis Groupe ANZ, said: “Davy’s portfolio of work across a broad range of advertiser categories has seen him develop user experiences that help brands spark strong connections with their audiences.

“His passion for technology and design, and commitment to inspiring teams to adapt to emerging technologies will ensure that Digitas and Balance remain at the forefront of shaping the future of digital experience.

“As experts in e-commerce, he will lead the Balance team, focused on simplifying complex digital commerce systems with intuitive design, smart technology and progressive shopping solutions.”

Rennie will replace current Digitas CEO, Adrian Farouk, who is departing the business after over a decade, and Balance CEO, James Horne, who left last month following his earn-out.

“I’d like to thank Adrian for his dedication over the years bringing together the talented digital team at Digitas, who continue to deliver impactful and creative solutions to our clients,” Rebelo continued.

“I’d also like to thank James for his important role in building a digital commerce company that continues to drive growth through digital-lead innovation for some of Asia Pacific’s top brands, government agencies and educational institutions.”

Rennie will begin at Publicis next month.


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