DDB launches ‘make it famous’ campaign for graduate program

August 28, 2013 1:09

DDB Australia has marked the launch of its 2014 graduate program with the creation of a series of ads for everyday objects including a feather, lock of hair, a twig and tumble dryer lint.

The theme of the 2014 program is ‘Make It Famous’ where potential graduates will be given the challenge of making famous a mundane item such as a rock, pen lid, key, lint, toilet paper roll or lollipop stick.

To launch the campaign, DDB has partnered with a number of illustrators to bring these objects to life. The objective according to the agency is: “to make these everyday objects impossible to ignore”.

Dylan Harrison, executive creative director DDB Sydney said: “Advertising is about finding a truth in every product and revealing it in a creative way, and that’s what we wanted to highlight with this campaign. The diversity of creative responses we received for the campaign is impressive and really allows us to see these ordinary objects in new and unusual ways”.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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