DDB Sydney launches print campaign for Volkswagen Genuine Accessories
DDB Group Sydney has launched a print campaign for Volkswagen Genuine Accessories that aims to compel viewers not to ‘ruin a good purchase with a bad one’.
The ‘Ruined’ campaign places two seemingly unrelated purchases side by side so viewers imagine the outcome of the questionable pairing.
ECD at DDB Sydney Dylan Harrison said the ads aimed to encourage people not to cut corners with accessories for their Volkswagen car.
nice idea, fun ads as well.
good job DDB
Surprisingly clever advertising, man!
Why am I struggling so much with the kids shoes and ice cream one?
Maybe I’m just a consumer…
Not kid’s shoes – runners.
@@AC sorry are you just weighing in, or actually trying to defend the concept?