DDB Sydney turns McDonald’s maroon and blue in State of Origin campaign

June 22, 2023 9:31

DDB Sydney has launched a new campaign for McDonald’s Australia in time for the State of Origin Series, celebrating both sides of the rugby league tournament.

The campaign features separate films for New South Wales and Queensland, starring a handful of rugby league players.

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Nico Arboleda

Nico Arboleda was a contract reporter at Mumbrella, covering adtech and martech. He left Mumbrella in June 2023.

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DDB Sydney turns McDonald’s maroon and blue in State of Origin campaign

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