Dec PR wins MG Motor public relations account
Dec PR has been appointed to MG Motor’s Australian public relations account following a competitive pitch process.
The appointment will see the agency handle MG Motor’s media, events, social media, influencer marketing and PR.
Parent company SAIC Motor Australia has also appointed the agency to handle its corporate communications.
MG is looking for a playful approach
In April, MG Motor appointed Atomic 212 to both its media and creative account.
Danny Lenartic, SAIC’s marketing senior manager, said in a statement: “In DEC PR, we have appointed an agile agency partner that is hungry to help us grow by connecting us with a new generation of MG fans and customers.
“We’ve worked on several successful programmes together so far, and the calibre of DEC PR’s thinking, creativity, flexibility and agency culture has been a standout. It also helps that they’re a bunch of car nuts who can’t wait to jump behind the wheel of our cars at any opportunity.”
Michael Henderson, CEO at Dec PR, said: “MG is famed for its playful approach to communications and has been making motoring fun for drivers since 1924. It is this heritage, combined with SAIC’s vision for innovation and track record of high quality engineering that makes the appointment such an exciting partnership for us, and a proud addition to our consumer portfolio.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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