DECJUBA appoints The Pistol to paid social and search marketing

The Pistol has been assigned with fashion retailer DECJUBA’s social and search marketing, effective immediately.

Jaime Nosworthy

The announcement:

Leading Australian fashion retailer, DECJUBA, has consolidated its social advertising, search engine marketing and SEO with digital solutions media agency, The Pistol.

The appointment will see DECJUBA merge its Australian and New Zealand paid social and search account from three incumbent agencies to one central agency with The Pistol.

Over the past 14 years, DECJUBA has significantly expanded its product offering, launching two new brands, D-LUXE Basics and DECJUBA Kids.

Aiming to ‘deliver amazing’ at every touch point, DECJUBA now has more than 140 stores across ANZ as well as two online sites.

DECJUBA also recently launched its philanthropic arm, DECJUBA Foundation, as well as its 2025 Sustainability Strategy and Roadmap.

DECJUBA head of marketing channels and innovation, Natalie Motta Reeves, said: “It’s an exciting time for the brand and we are thrilled to welcome The Pistol and its integrated approach to digital.

“We loved their strategic thinking, tech expertise and performance focus. Plus, we had great chemistry with the team – it’s a bonus that they’re around the corner in Cremorne.”

The Pistol CEO, Jaime Nosworthy, said: “From the outset, DECJUBA has been clear on its focus and the critical role digital plays in the growth of their business.

“With an impressive digital presence and a brilliant team focused on an exceptional omnichannel experience for their customers, we’re excited to partner with DECJUBA to accelerate their growth.”

The agency’s appointment is effective immediately.

Source: Third Avenue


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