Dedication of many brings Suncorps netball partnership to life
Suncorp is reflecting its commitment to Australian netball in the story of a family that pitches in to get their daughter to practice and games each week.
The ad was created by Publicis Groupe’s Leo Burnett. Executive creative director, Andy Fergusson, said the ad was inspired by Lara Dunkley whose parents drove over 2,000km a week driving back and forth to training and games.
“It’s a level of dedication that sounds extreme on paper but is also universally understood by parents who support their kids at the courts, fields, and pitches of Australia every weekend. It’s also the same level of support that Suncorp has shown Netball itself,” Fergusson said.
