Delicious announces expansion plans including partnerships with The Daily Telegraph and The Advertiser

On the evening of the Delicious Harvey Norman Produce Awards, the title announced its plans for expansion, including two new brand extensions inside The Daily Telegraph and The Advertiser.

The title will launch Delicious Sydney in The Daily Telegraph on Thursdays, and Delicious South Australia in The Advertiser on Wednesdays and in SA Weekend and Sunday Mail across the weekends. The Delicious South Australia liftout will replace the Source SA brand from September 18.

Jessica Galletly, Kerrlie McCallum and Sally Coates at the Delicious Harvey Norman Produce Awards (Photography by Esteban La Tessa)

Delicious editor-in-chief Kerrie McCallum said: “We’re thrilled to announce the launch of Delicious Sydney and Delicious South Australia as they offer us another great way to connect with our audience and grow our lead in the premium food category.”

Delicious already features in Stellar every Sunday in The Sunday Telegraph.

The Daily Telegraph editor Ben English said: “Dining out remains a key part of our readers’ lifestyle. They love eating out and being the first to hear about new venues and food trends.

“We influence and also deliver 600,000-plus potential diners to advertisers each week.

“Delicious Sydney will be edited by The Daily Telegraph’s Sally Coates every Thursday and these pages will feature the latest industry news, restaurant reviews and Q&As with high-profile chefs plus the in-demand foodies our readers want to know about.

“From high-end restaurants to value-for-money dining, our readers have a keen appetite for food content so we are delighted to partner with delicious. on this.”

The Advertisers head of food and wine/lifestyle Jessica Galletly will edit Delicious South Australia while The Daily Telegraph’s Sally Coates.

The announcement for the expansion was made at the 14th Delicious Harvey Norman Produce Awards, which saw 17 awards, 16 trophies and 30 gold medals presented across four major categories. The coveted title of Producer of the Year went to Bruce Collis from Victoria for his Seasonal Wild Caught Fish.

“The Delicious Harvey Norman Produce Awards not only influence what you may see on restaurant menus for the next year to come, but most importantly give credit to the people who care for the produce that lands on our plates. It has never been more important to get behind our farmers and small producers. They need our help,” said McCallum.

The Delicious #knowyourproducer campaign launched in May across News Corp Australia’s TV, digital, print and social network is in market until August 31, 2019. Led by a video series sharing the important stories of Australia’s best and most innovative producers, the campaign has been designed to help consumers understand where their food comes from.


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