Delicious unveils expansion plans as the brand celebrated its 20th anniversary

October 22, 2021 9:30

Delicious. has unveiled brand extensions including the Delicious Drinks x Qantas Wine collaboration, and a new digital video program hosted by chef and co-owner of Three Blue Ducks, Darren Robertson, as the brand celebrates its 20th anniversary.

The program is taking a non-linear approach and has been built by leveraging digital and social channels for distribution. Make it Delicious will launch in early 2022 with Massel as the headline partner.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Darren Robertson Delicious digital video platform Drinks x Qantas Wine collaboration Fiona Nilsson Kerrie McCallum Make it Delicious print media publishing