Delivery start up Sendle recruits John Batchelor and a puppet for first advertising campaign

Courier service Sendle and actor John Batchelor have teamed up to encourage Australian small business to reconsider postal options.

The brand campaign is the first for the three year old start up which was caught in a trademark dispute with Australia Post for two years over the words ‘Post without the office’.

John Batchelor poses as a small business owner with a puppet in Sendle’s first ever advertising campaign

The new advertisement, created by The Glue Society, sees Batchelor – who has featured in Sea Patrol and Red Dog – pose as a small business owner dealing with the struggles of running a company, such as wasting time at the Post Office.

A sock puppet known as Wendall tells him how Sendle can resolve challenges through its door to door delivery service.

Sendle uses partner couriers to deliver low price door to door delivery rates.

Jonathan Kneebone, co-founder at The Glue Society, said he enjoyed giving a voice to “worthy brands” which hope to make a difference.

“Sendle is a humble but ambitious brand aiming to lend a helping hand to the ‘little guys’ of the eCommerce space, and we enjoyed directing a campaign that speaks to these qualities,” Kneebone said.

Craig Davis, co-founder and chief marketing officer at Sendle, is confident the campaign will “empower” small businesses to choose the best delivery partner for them.

“Sendle has built a strong reputation as the alternative to Australia Post, mainly by focusing on satisfying the needs of small business with great products, pricing and service, and by gathering momentum through word-of-mouth,” Davis said.

“This campaign is our very first and represents how far we’ve come in just over three years. It is also the first time small businesses have been presented with a cheaper and more convenient alternative to Australia Post’s 200 year-old functional monopoly.”

The campaign will run across digital, social and Sendle channels from May.


  • Brand: Sendle
  • Direction: The Glue Society
  • Editing & Post Production Company: Glue Society Studios
  • Starring: John Batchelor and Wendell

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