Dendy Cinemas announces new marketing head
Dendy Icon Group has announced a new head of group marketing.
The independent cinema chain has confirmed Natascha Rey-Barry will lead marketing, communications and brand strategy across the group, including Icon Film Distribution and Dendy Cinemas.
Rey-Barry will join Dendy on January 20, 2025, moving across from NBCUniversal. She has previously held senior marketing roles at Universal Pictures, Event Cinemas, and The Walt Disney Company.
“Natascha is an exceptional and forward-thinking marketing leader whose vision aligns perfectly with our strategic direction,” Dendy Icon Group CEO, Sharon Strickland, said.
“With major milestones on the horizon, including the launch of Dendy Canberra IMAX, her expertise will be instrumental in shaping the future of the group. We are delighted to welcome someone of her calibre to the team.”
Rey-Barry added: I’m thrilled to be joining the team at Dendy Cinemas and Icon Film at such an important time for the industry. I look forward to hitting the ground running and collaborating with our distribution partners on an ambitious and diverse slate for 2025.
“With the highly anticipated launch of IMAX Canberra on the horizon, the future looks incredibly bright – here’s to an exciting journey ahead!”
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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Dendy Cinemas
Dendy Icon Group
Natascha Rey-Barry
Sharon Strickland
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