Dendy Cinemas announces new marketing head

December 16, 2024 9:21

Dendy Icon Group has announced a new head of group marketing.

The independent cinema chain has confirmed Natascha Rey-Barry will lead marketing, communications and brand strategy across the group, including Icon Film Distribution and Dendy Cinemas.

Rey-Barry will join Dendy on January 20, 2025, moving across from NBCUniversal. She has previously held senior marketing roles at Universal Pictures, Event Cinemas, and The Walt Disney Company.

“Natascha is an exceptional and forward-thinking marketing leader whose vision aligns perfectly with our strategic direction,” Dendy Icon Group CEO, Sharon Strickland, said.

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Neil Griffiths

Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.