Refugee lawyer Deng Adut joins Mumbrella360 line-up to discuss groundbreaking Western Sydney University rebrand
Former child soldier turned refugee lawyer, Deng Adut, the star of what became one of the most celebrated marketing campaigns of 2015, is among the speakers newly announced for the 2016 Mumbrella360 conference to be held in Sydney, June 7-9.
The story of Adut’s journey and the part Western Sydney University played in helping him make a life in Australia was a central part of last year’s rebrand of the institution. The film has since had more than 2m views.
https://www.youtube.com/watch?v=buA3tsGnp2s
This week, it was announced that publisher Hachette Australia had acquired the world rights to his story and will be publishing a memoir in November.
The WSU is one of the best ads I’ve seen in a long time. Gave me chills the first time I watched it and each subsequent time.
An equally amazing story of a “Lost Boy” from the war in South Sudan is “What is the What”, the autobiography of Valentino Achak Deng. Horrific and inspirational in equal measure