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Refugee lawyer Deng Adut joins Mumbrella360 line-up to discuss groundbreaking Western Sydney University rebrand

deng adutFormer child soldier turned refugee lawyer, Deng Adut, the star of what became one of the most celebrated marketing campaigns of 2015, is among the speakers newly announced for the 2016 Mumbrella360 conference to be held in Sydney, June 7-9.

The story of Adut’s journey and the part Western Sydney University played in helping him make a life in Australia was a central part of last year’s rebrand of the institution. The film has since had more than 2m views.

This week, it was announced that publisher Hachette Australia had acquired the world rights to his story and will be publishing a memoir in November.

Joining Adut on the panel will be Angelo Kourtis, vice president of Western Sydney University, George Betsis, executive creative director of We.collective, and James Wright, MD of Red Agency, who will discuss how the rebrand helped redefine Western Sydney.

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Other sessions newly announced for the Mumbrella360 program include a session exploring the implications of the rise of adblocking and what it means for brands and publishers.

Panellists include: Yahoo7 boss Ed Harrison; Daily Mail Australia boss Peter Holder; Havas strategist Imogen Hewitt; Domain.com.au chief editorial and marketing officer Melina Cruickshank, and AppNexus APAC boss David Osbourne.

Another panel will explore the rise of content sharing on “dark social” and what this means for brands.

A further panel newly announced will explore how brands can tap into the opportunity of collaborating with tech start-ups.

Brand case studies of dining service Zomato and wine site Vinomofo will also appear on the program.

To see more information on the sessions along with others already announced, head to the Mumbrella360 website.

Early-bird tickets, carrying a discount of 30%, are on sale until April 15. The event kicks off with a networking afternoon on Tuesday June 7 and the conference is on June 8 and 9.

Due to a large number of submissions for this year’s event, Mumbrella has not yet concluded the acceptance process. Those still waiting to hear should not take today’s announcement to mean they have been unsuccessful.

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