Dentsu Aegis Network acquires Australian sports video platform Kliip

Dentsu Aegis Network has acquired Melbourne based sports video capture service Klip Desk.

Founded in 2016 by Aaron Tobin, the former managing director of Dentsu Aegis’ full service agency, Huckleberry, Klip Desk is a software platform for sports rights owners to automate delivery and commercialisation of event highlights.

With the acquisition Klip Desk will become part of the Dentsu Aegis Network’s global sports and lifestyle marketing business MKTG, with the title ‘Klip Desk, Linked by MKTG.’ Tobin will report to MKTG’s National Managing Director, Matt Connell.

“In recent years, consumption of sport content has changed dramatically, but the capture, distribution and interpretation of viewer data has not kept pace,” Aaron Tobin, founder of Klip Desk, said. “I am passionate about innovation in the sports marketing space, and created Klip Desk to address this need head on.

Simon Ryan, CEO, Dentsu Aegis Network ANZ, added: “For Dentsu Aegis, our partners and our clients, the acquisition of Klip Desk signals a huge step forward, and I expect it to bring us a real advantage over our competitors in the sports content and sponsorship space.”

The Klip Studio product officially launched this month with Klip Logic, a service that uses AI to track and measure the value and impact of brand sponsorship, to be released in October.

Matt Connell, National Managing Director, MKTG Australia said, “Klip Desk addresses a very real need for rights holders to automate the curation and distribution of content across digital channels, unlocking future capability to fully track and measure all brand and logo exposure for sponsors.

“The potential here is significant; we anticipate Klip Desk could help us to capture up to 20% of unclaimed value for sponsors in this space.”


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