Dentsu’s gaming agency SMG launches Lego game

October 1, 2025 11:11

Lego Party! is the latest multiplayer party game to enter the market

Gaming agency SMG Studio, a Dentsu company, has released “LEGO Party!” — a multiplayer video game it developed with the Lego Group and video game publisher, Fictions.

A party game, Lego Party brings together four players to compete in 60 minigames across “four Challenge Zones” modeled after themes from the popular toy range, including Lego Ninjago, Lego Space and Lego Pirates. It supports local co-op and online modes.

SMG announced the title in June 2025 at video game event Summer Game Fest in California.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Topics

ash ringrose Brent Koning Dentsu Fictions LEGO Party! Nintendo switch PC PlayStation 5 PlayStation4 Screen Queensland SMG Studio The Lego Group VicScreen video games Xbox One Xbox Series X|S

1 COMMENTS

Dentsu are the leading gaming 1 Oct 25

Dentsu are the leading gaming agency. Excited to see more wins.
They will be the agency who make gaming advertising credible. They have the most experienced team.

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