One of Telstra’s departing senior media executives has endorsed a move to clean-out of the division by group executive and CMO Jo Pollard, even though it has cost him his job.
Adam Good, the head of Telstra Media’s digital content services will leave the role at the end of the month, said Pollard’s revamp of the media division would pay dividends in the future, even though it also sees the departure of IPTV boss Eric Kearley and Telstra TV MD Ian Davis.
“I’m fully supportive of the new structure Joe is moving to and implementing,” said Good.
“I am very proud of what we have achieved and created over the last few years. I have been lucky to lead and create some wonderful Australian leading and world class digital media media products, services and strategic partnerships with Foxtel, AFL, NRL, Apple, Roku, MCN, Sky News, The Lifestyle Network to name but a few.”
Good will work with the Telstra team in transition through the end of the month, while Pollard is conducting a global search for the new executive director role.
He said even though he had worked under four different bosses during his time in the role the results had been world class.
“The Digital Media and Content portfolio is built on a world class technology digital media stack of subscription, transaction and ad funded services. We have had dramatic growth.”
Good also said that the shift by Telstra to more of a customer focus as another element he was proud of, and highlighted the role of a wide range of partners he had worked with over the past three years.
“It’s been brilliant working alongside a number of talented, strategic people and partners in Ooyala, Google, Adobe, Yinscam, Salmat, RGA, Bain, Deloitte, DDB, Clemenger, Tongue, Monkeys, Droga, OMD, Chief Entertainment, to name but a few who have collaborated to focus on the customer experience.”
He said he would be taking a break after a hectic time at Telstra.
“Its great to have the news out now. I have enjoyed the calls since that are coming in. I look forward to a new digital media and innovation challenge in 2016. Watch this space.”