Departing Adam Good backs Joe Pollard’s move to revamp Telstra’s media division
One of Telstra’s departing senior media executives has endorsed a move to clean-out of the division by group executive and CMO Jo Pollard, even though it has cost him his job.
Adam Good, the head of Telstra Media’s digital content services will leave the role at the end of the month, said Pollard’s revamp of the media division would pay dividends in the future, even though it also sees the departure of IPTV boss Eric Kearley and Telstra TV MD Ian Davis.
“I’m fully supportive of the new structure Joe is moving to and implementing,” said Good.
“I am very proud of what we have achieved and created over the last few years. I have been lucky to lead and create some wonderful Australian leading and world class digital media media products, services and strategic partnerships with Foxtel, AFL, NRL, Apple, Roku, MCN, Sky News, The Lifestyle Network to name but a few.”
Good will work with the Telstra team in transition through the end of the month, while Pollard is conducting a global search for the new executive director role.
He said even though he had worked under four different bosses during his time in the role the results had been world class.
“The Digital Media and Content portfolio is built on a world class technology digital media stack of subscription, transaction and ad funded services. We have had dramatic growth.”
Good also said that the shift by Telstra to more of a customer focus as another element he was proud of, and highlighted the role of a wide range of partners he had worked with over the past three years.
“It’s been brilliant working alongside a number of talented, strategic people and partners in Ooyala, Google, Adobe, Yinscam, Salmat, RGA, Bain, Deloitte, DDB, Clemenger, Tongue, Monkeys, Droga, OMD, Chief Entertainment, to name but a few who have collaborated to focus on the customer experience.”
He said he would be taking a break after a hectic time at Telstra.
“Its great to have the news out now. I have enjoyed the calls since that are coming in. I look forward to a new digital media and innovation challenge in 2016. Watch this space.”
Simon Canning
All the best Adam, looking forward to seeing what’s next.
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I don’t know Adam from, well….Adam, but refreshing to hear someone who sees the bigger picture even though there is personal consequence. And giving credit to the broader team effort.
Well done Adam.
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Classy interview from a very classy and talented man. Best of luck Adam! xx
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Classy exit. Well done all, and best of luck.
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It is almost impossible to understand what Telstra media is trying to achieve. Many examples, by the l;atest T-box for example has no Telstra big pond (which is where its AFL etc is). Meanwhile, Optus has raised the Jolly Roger with the English football.
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Thanks for the well wishes, messages, tweets, txts and emails. It’s been a true privilege working at Telstra Media for the last few years. Life is a journey and it’s important to always enjoy the ride. Time for a summer break.
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did he call you mumbrella or did you call him?
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Hi Beard,
We called Adam.
Cheers,
Alex – editor, Mumbrella
Must have been a BIG payout!
Good luck to him. What a gentleman.
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This is a lovefest … to what point?
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Adam is a good guy, but fair call on what is actually going on at Telstra Media or anywhere else within the business. No one really knows who looks after what part of the business and even when you do they cannot sign off normally as someone else they do not know needs to also be involved in the process only to find out that particular need was already addressed by another division.
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Enjoy your much deserved break with your wonderful family Adam who can only be proud of your many achievements during your stellar career.
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No-one would ever speak ill of a former employer. Two reasons – common sense and non disparagement agreements.
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Well managed by all involved. What a breathe of fresh air to see change managed so positively….
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Adam, Ian and Eric are three of the smartest guys at Telstra when it comes to understanding the media world. Joe Pollard has a great reputation, but she is the third, or is the fourth, or is it the fifth ‘heavy hitter’ brought in to sort out the company’s media business? Andy Penn is a clever guy, but even the extraordinarily talented David Thodey couldn’t fix the arcane executive management structure at Telstra that Ms Pollard will have to do battle with to avoid joining the ever expanding Telstra Alumni group – https://alumni.telstra.com.au/faq. When she does she will be in extremely good company.
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Best of luck, Adam. You’re a true gentleman in an industry where those are rare.
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