Departing SMH property editor Jonathan Chancellor launches rival website

PropertyObserver-logoTwo months after Eric Beecher told Mumbrella he was as “bemused and as interested as everyone” to see where the Sydney Morning Herald’s property editor Jonathan Chancellor would end up, the answer has arrived – he’ll be working for Eric Beecher.

Monday sees the launch of website Property Observer – which is published by Private Media, the company behind SmartCompany, Crikey and StartupSmart.  

Chancellor is co-founder and managing editor of Property Observer. He has been working his notice at the SMH since April. His work included the Title Deeds column.

Chancellor said: “Getting passionate about property is easy. “Getting it right is trickier.

“Property Observer aims to be property central, providing the essential news and analysis on the ins and outs of property. We cover the capital cities, up and down the coast, and inland to the regional towns and the bush.”

The website will focus on both the residential real-estate market – including auctions, hotspots, demographic trends and tax and legal issues faced by investors – and the commercial property market.

Other writers and commentators, including economist Christopher Joye and commercial property expert Chris Lang.

The site will be backed by a daily email newsletter.

Foundation advertising partners include mortgage broker Mortgage Choice, development company Frasers Property and property advisory firm Savills .

The launch is a fresh challenge to the real estate advertising income of Fairfax Media, owner of the SMH. In Melbourne, the launch of Antony Catalano’s The Weekly Review in Melbourne has badly hurt ad income for The Age.


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