Desperate Borat-esque singleton stars in Comms Council grad recruitment campaign

A moustached man with a likeness to Kazakh comic figure Borat is the centre of a graduate recruitment campaign by the Communications Council.

The campaign, created by Host and The Jamboree, invites grads to wonder how advertising can help struggling singleton student Johann to find a partner.

The second video in a four part series, hosted on Johann’s Ladyquest Facebook page, lays down the marketing brief for his brand make over.

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