Desperate Borat-esque singleton stars in Comms Council grad recruitment campaign
A moustached man with a likeness to Kazakh comic figure Borat is the centre of a graduate recruitment campaign by the Communications Council.
The campaign, created by Host and The Jamboree, invites grads to wonder how advertising can help struggling singleton student Johann to find a partner.
The second video in a four part series, hosted on Johann’s Ladyquest Facebook page, lays down the marketing brief for his brand make over.
quality idea. love it.
No, it doesn’t hit the mark because it ain’t funny or clever or enough. I can’t see people getting into advertising based on this campaign. And I know because I’M A GENIUS!
Is this Host’s best campaign so far this year?
Robin – It seems like the one they’ve spent the most time and effort on.