Destination NSW launches domestic tourism push ahead of COVID-19 restrictions easing

With the prospect of domestic tourism becoming possible as coronavirus restrictions start easing, Destination NSW has launched a tourism recovery campaign that highlights the landscapes and activities available to travellers.

It is a continuation of the ‘Now’s The Time To Love NSW’ campaign which launched in early February in response to the bushfire crisis.

Steve Cox, CEO of Destination NSW, said people can dream up their next holiday in advance so that they will be ready for restrictions to ease.

“Providing travel inspiration is more important than ever – ‘Love NSW From Home’ is a reminder of all of the unique outdoor experiences that are waiting for us on our next NSW holiday, the trip we should start to dream and plan now,” Cox said.

“NSW’s experience-rich and visually stunning regional areas are showcased in the TVC, along with memorable activities visitors can only do in NSW, whether that’s sailing on spectacular Sydney Harbour, admiring the natural wonder that is the Three Sisters in the Blue Mountains, or catching a wave at Glasshouse Rocks on the NSW South Coast.

“Now’s the time to start dreaming about taking a NSW road trip or short break – we want our campaign to be a reminder to all of us about the wide range of experiences that are ready to be discovered in NSW.”

In 2019, tourism contributed $43.3bn to the NSW economy, making it the number one tourism destination in Australia.

The campaign launched during Tourism Australia’s ‘The Love Australia Project’ special on Ten last Friday and will continue to appear across the network. It will also be supported by social media.

The locations and experiences featured in the TVC include:

  • Sailing on Sydney Harbour with East Sail
  • Scenic country views from Sierra Escapes, Mudgee
  • Skiing and snowboarding at Blue Cow ski resort in Perisher, Snowy Mountains
  • Aboriginal cultural tour on quad bikes with Sand Dune Adventures, Port Stephens.
  • Hot air balloon over the Clarence Valley during the Grafton Jacaranda Festival, NSW North Coast
  • Wine tasting at Audrey Wilkinson in the Hunter Valley
  • Surfing at Glasshouse Rocks, Narooma on the NSW South Coast
  • Indigenous tourism experience in Wilcannia, east of Broken Hill in Outback NSW
  • Camping on the Hawkesbury River
  • Hiking through the scenic walk Woomargama National Park on the Murray River

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