Cleaning and disinfectant brand Dettol is promoting its new Biodegradable and Compostable Disinfectant Wipes as Australia continues to grapple with the COVID-19 pandemic.
The ad doesn’t directly reference the disease, however the brand did note it has become one of the most sought after, indispensable and trusted brands during the pandemic in a release about the campaign.
The ad makes no direct implication the wipes are effective against COVID-19, as there have not yet been studies on various disinfectant brands’ efficacy in this area.
The ad uses a concept Dettol has relied on before, reminding consumers they wouldn’t use a raw chicken breast to wipe down a dirty kitchen bench – and then questioning why they’d use a reusable sponge.
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Germs are represented in the ad by colourful animated balloons, with the Biodegradable and Compostable Disinfectant Wipes killing 99.9% of them.
Now Screen was the agency behind the campaign.
Campaign credits:
Client: RB Health
Marketing Director, RB Health Brands: Henry Turgoose
Senior Brand Manager: Tala Dajani
Brand Manager, Dettol Household: Alison Ramsay
Creative Agency and Production Company: Now Screen
Client Service Director: Colin Murace
Global Creative Director: Dana Holder
Senior Writer: Mardi McConnochie
Global Producer: Aryani van Dam
Editor: Esteban de la Concha
Animation: Fanatic
Sound design: Gluhak