Dick Smith replaces M&C Saatchi with Ideaworks
Ideaworks has been appointed the new creative agency for Dick Smith electronics in Australia and New Zealand after “an extensive review process.”
The account was formerly held by M&C Saatchi.
Cassie Wheeler, Dick Smith’s GM of marketing, said although M&C Saatchi had been a good partner for Dick Smith, new ownership, and new leadership at Dick Smith had stimulated the need for change.
“We’re all looking forward to having a strong retail focused partner on board and I’m excited by the next phase for the brand and the IdeaWorks team starting a new journey with us.”
Maybe they should make Paul Fishlock creative director!
Ms Wheeler’s quote says it all…
M&C’s pitch didn’t include star-bursts.
Dick Smith and exciting retailer in the same sentence? Can’t wait to see the new brochures and Dick Smith’s version of the genius bar!
Once Wazza stopped writing the catalogues, M&C lost the account. Way to go you penny pinching old cronies.
Go James – first of many one imagines
Respect to M&C, but when a great brand needs great work and respect, what happened is inevitable. IdeaWorks have snared some seriously good talent though, anyway well done.
Hey Bob, I’ve heard they got the business based on a respect for the brand. There were no star bursts, crude dick gags or shit work to be seen. Go figure huh!
Dang – what, now we have to respect the brands we peddle? Wasn’t the boat people execution produced in-house? Is that the kind of respect we are looking for? The same kind their consumer, Joe Public on Struggle street relates to? Like dick gags?
Hey rabbit guy – wrong Dick Smith, you dang!
dang! That’s a brand problem right there…peanut butter or electronics? One and the same to the consumer…if you keep his name that is!
Is this the end of ‘Dick Time’?