Didi kicks on with experiential extension of brand platform

August 1, 2025 8:33

Ride share app Didi is spotlighting after-hours culture with ‘DiDi Kick Ons’, as an extension of its new ‘Yes I DiDi’ platform.

The new brand platform launched earlier this month, designed to be “both unsettling and unforgettable”. Developed by creative agency Sunday Gravy, it encourages Aussies and Kiwis to use Didi’s cheap rides and spend their money on nights out full of spontaneity and unforgettable moments.

“[Didi] offers the chance for people to go out, to get from A to B. And where we’re going to win is we’re cheaper, so people can do more at the other end,” Sunday Gravy’s co-founder and CCO, Ant White, told Mumbrella at the time.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.