‘Die young, as late as possible’: Movember unveils colourful awareness campaign
A month before thousands of men across the country start to hipsterise in aid of charity Movember has unveiled its latest awareness campaign, and created a challenge to get women more involved in the event.
The colourful new campaign has been created by Melbourne based agency Urchin for the charity, which encourages men to get sponsored to grow a moustache, is centred around the theme of “die young, as late as possible.”
Urchin’s Travis Garone said: “It’s all about getting all Mo Bros and Mo Sistas thinking about their health now – drawing inspiration and learning from those who are older in age, but still young at heart.”
Women are also being encouraged to help the fundraising effort this year with a Move campaign, where they are asked to get sponsored to do different fitness activities every day of November.
The creative campaign is fully integrated across TV, print, outdoor, digital and social, with the vast majority of media donated.
Movember was started in 2003 in Melbourne and has had more than 5 million global participants so far, raising money for more than 1,000 mens’ health charities.
