Dieter Lehmann joins Coles as head of corporate communications

Coles has appointed Dieter Lehmann as its new head of corporate communications.

Lehmann joins the agency from international health care group Bupa, where she was its director of corporate affairs across Australia and New Zealand.

Coles has hired a new head of corporate communications

The new appointment comes five months after Jasmine Zwiebel departed Coles as its senior communications and media manager.

Earlier in the year Coles moved its advertising strategy away from ‘down, down’ to ‘good things’, pivoting the brand away from just price.

The supermarket has also been through a pitch process this year, appointing JWT to its Vintage Cellars and First Choice Liquor accounts and Spinach to its Liquorland brand account.

Last year, Coles appointed Mango to manager its consumer public relations.


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