Digest: Kyle & Jackie O; ARN lives sexy; Schulze’s helicopter view; OMD man dances his ass off
In a week dominated the Vile and Tacky O affair (anyone know the name of the Daily Tele sub who came up with that piece of genius?), it’s tough for The Australian’s weekly Monday Media section to find ways of taking it on, but it gives it a good bash today.
Firstly, The Oz reports that Austereo presenter Kyle Sandilands’ TV career is looking wobbly, with Ten reviewing his involvement with Australian Idol – not least, the paper says, by involving show sponsors KFC, Mitsubishi, Medibank private and Rexona Women in the conversation.
Mark Day also makes a good contribution to the debate, predicting that regulator ACMA might not have its say on the debate for about a year, at which point the regulations are loose enough that the show may get away “scot free”. And even if not, he points out that ACMA can’t levy fines.
Errol Simper also wades in, and flags up a seminar tonight on children and the media.
And Amanda Meade points out, in the diary column, that the long lead times of print have done Cosmopolitan magazine no favours, with Jackie O a finalist in the Fun, Fearless, Female woman of the year awards.
However, one story I have my doubts about is the page 2 tale about Thursday’s official launch for digital radio. According to Michael Bodey’s piece, “2Day FM’s Kyle & Jackie O are still scheduled to appear.”
Neil Shoebridge also tackles the big digital launch in the Australian Financial Review. He reports what I think is the new news that Australian Radio Network is launching a national digital station called Live Sexy The Edge. (In the UK, dance station Kiss FM’s slogan was Live Sexy.)
And still with digital radio, back at the Oz, the paper also reports that Diageo’s Smirnoff has bought the naming rights to digital station Nova Nation’s Friday night show.
There’s also a brave TV tale in the Oz, with Amanda Meade reporting that Seven’s CEO David Leckie has been away from work for three weeks at “an alcohol free facility“.
Another tale worth reading is the one on Standard Media Index – the plan hatched by former Australian journo Jane Schulze to monitor agency spend on media owners. After last week’s smooth launch announcement, the TV networks are putting up a fight. But the most worrying thing about the story is that although Schulze only stopped being a journalist days ago, she’s already joined the business ranks, quoted using the dreaded bullshit bingo buzzphrase “helicopter view” in the story.
But the most curious question of the day is triggered by a brief in the AFR which refers to Nine’s quickly cancelled Dance Your Ass Off, which featrued fat people dancing to lose weight. Curious because the item mentions “Dance Your Ass off (pictured)”. The only photo shown near the item is of OMD managing partner Leigh Terry. I’m just sayin’.
Tim Burrowes
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Tim,
You must have a different copy of the AFR to me. In my copy Leigh is quoted talking about the need for marketers to use “an engagement strategy” on Twitter.
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Surely the curious story today is the Mitchells / VHA rumours…..interesting implications all round if this is true.
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Hi paddy,
Cheers for your comments. On the Vodafone story, that one’s developing this morning. I’m hoping to post a separate story shortly, when i can stand up a couple of things.
And I probably should have been clearler on the Leigh story (although it would spoil the gag). There are two stories in that briefs section that say “(pictured)”, but only one pic – of Leigh.
Cheers,
Tim – Mumbrella
Very decent review Tim, thanks for penning it. I’m giving it an 8/10 in my review review ranking. Very thorough, and came back off the ropes on the playing it straight front with the quip about Leigh Terry at the end. (‘Canning v Scientologists’ is still my fav headine of the year though)
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I’ll take it on the chin – all three of them…
Me mum still loves me!
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Leigh – it looks like a crack is beginning to show in the story about you…
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Among the reports of a comment from Kevin Rudd is this one at :
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Australian Prime Minister Kevin Rudd led the criticism against the radio show, saying: “This is a young girl and I am, as I think most Australians are, really distressed at the way in which the young person has been treated.”
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That’s fine, Kevin, so long as you remember a recent episode in USAian affairs and steer clear of saying that Kyle Sandilands and the girl’s mother acted “stupidly”.
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