Digest: Mag body’s death throes; huffy journos; hungry TV networks; and Penbo’s apology

Right. 35 minutes til I jump on a plane to Adelaide. I reckon I can knock over this week’s media and marketing digest in that time. Let’s see what takes the eye of a time-pressed journo.  

Usually, the story that most grabs me is somewhere inside The Australian’s Media section. But today it’s on the front page.

Trade body Magazine Publishers of Australia has been on its last legs for a while – I’d already heard rumours that once its current funding run out, that’ll be that.

Now ACP has left the organisation, reports The Oz. It follows the decision of the MPA board – led by Pacific Magazines’ Nick Chan – to get behind Newspaper Works to develop an alternative readership measurement system to Roy Morgan Research’s.