Digital advertising continues to boom, up 42.1% for Q3 year-on-year

Calum Jaspan

December 2, 2021 10:09

The IAB Australia’s digital advertising figures for the September quarter of 2021, show that the market continues “growth at pace”, at $3.23 billion, up 42.1% on the same quarter in 2020.

The figures are prepared by PwC and provided in the IAB Online Advertising Expenditure Report (OAER).

Retail remains the leading category for advertisers in the first quarter of FY2021, representing 14.4% of display investment, with all categories seeing double digit digital growth on 2020, with video “continuing to be the overall star”.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.